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Sell what we source.

We're building India's most trusted network of sports-surface dealers. Premium products, exclusive territories, real margins, real lead pass-through. If you build sports facilities, run a turf install business, or supply schools and clubs, there's room at the table.

300+
Active dealers
28STATES
Coverage goal
15+
Open territories
₹
Real margins
DEAL

Why partner.

Six concrete things you get the day you sign on. No vague "growth opportunity", actual mechanics.

/ 01

Real margins

Tiered dealer pricing built around the realities of the Indian B2B turf market, not a token discount on MSRP.

/ 02

Exclusive territories

One dealer per metro or state band. We don't oversell territories. If you do the work, you own the patch.

/ 03

Lead pass-through

Inquiries from your territory route to you, not us. Our website becomes your funnel, at no cost.

/ 04

Marketing support

Co-branded brochures, social templates, datasheets, banners, sample books. Everything you need to pitch on day one.

/ 05

Training & technical

Surat visit, install training, technical certification, and direct access to our spec desk for project queries.

/ 06

Stock priority

Dealers get first call on stock. Order today, dispatched tomorrow. No mill-wait, no excuses.

Open territories.

We're actively recruiting in the lit-up regions. One Channel Distributor per territory, first qualified applicant wins the patch. The map updates as territories close.

HQ · SURAT MUMBAI BENGALURU AHMEDABAD DELHI KOCHI MADURAI HYDERABADOPEN CHENNAIOPEN KOLKATAOPEN NAGPUROPEN PATNAOPEN BHOPALOPEN LUCKNOWOPEN

Recruiting

7 cities

Major metros & tier-2 cities where we're actively signing dealers. First qualified applicant wins the territory.

Active

4+ cities

Territories with existing partners. Apply for adjacent regions or wait for renewal cycle.

Other regions

All India

Tier-3 cities & smaller markets, we'll consider strong applicants anywhere in India.

Pick your tier.

Entry / 01

Reseller

For active turf installers & sports contractors who want competitive supply, no commitment.

  • Standard dealer pricing on the full catalog
  • Datasheets & spec library access
  • Stock priority on confirmed orders
  • Sample swatches at no charge
  • No territory protection
Apply as Reseller
By invite / 03

Master Distributor

For multi-state operators who can run a sub-network of authorised dealers under their region.

  • Everything in Authorised Dealer, plus
  • Multi-state territory rights
  • Surat visit · install training · technical certification
  • Bulk volume pricing
  • Joint marketing budget allocation
  • Quarterly business reviews with leadership
Talk to leadership

Five steps.

DAY 1
Application
You submit the form. We confirm receipt within an hour.
DAY 1–3
Screening
Our channel team reviews, territory fit, GST & trade history.
WEEK 1
Discovery call
30-min call with leadership. Mutual fit, your goals, our expectations.
WEEK 2
Agreement
Dealer agreement signed. Territory locked. Pricing tier confirmed.
WEEK 3
Onboarding
Surat visit, training, marketing kit, first lead routed. You're live.

Are we a fit?

Honest table-setting. We say yes faster when an applicant matches the green list and skips the red.

We say yes when…

The good fit

  • You run a sports-infrastructure or turf-installation business
  • You have valid GST registration & trade reference
  • You can hold modest stock (or commit to monthly volume)
  • You can install or have a partner installer in your region
  • Your team can pitch, quote, and follow up like ours does

Not the right fit if…

The hard pass

  • You're looking for a side hustle / passive reselling
  • You already represent a directly competing turf brand
  • You won't or can't disclose project history & references
  • You expect us to cover working capital or warehousing
  • The territory you want already has an active dealer

Apply to join.

Seven fields, three minutes. Your application arrives as a PDF on our WhatsApp the moment you submit. We confirm receipt within an hour, screen within three working days.

/ APPLY

Tell us who you are

Common questions.

No franchise fee, no joining fee, no minimum buy-in. Authorised Dealers commit to a quarterly volume target, modest, agreed in the discovery call, and reviewed every quarter. You pay for stock as you order it, on standard trade terms.
One Authorised Dealer per defined territory, usually a metro plus surrounding tier-2 towns, or a state band. We don't appoint a second dealer in the same patch. National-account projects are coordinated with you, not around you.
Inquiries from your territory, through our website form, WhatsApp, or sales line, are routed to you with introduction within the day. We share lead context, the prospect's brief, and our internal notes. We don't bid against you on those projects.
For Resellers, yes. For Authorised Dealers, not directly competing premium turf brands. You can carry adjacent products (nets, accessories, surfaces we don't supply). The line is honest: if you're representing us in a patch, you're representing us, not a rival mill.
Apply anyway. Three options open up: (1) the active dealer's renewal cycle if performance is below targets, (2) an adjacent territory we haven't appointed yet, or (3) a Reseller arrangement with no exclusivity but full pricing access.
No, we don't run a formal training school. What we do: connect you with experienced installers in your region, and our technical team guides you on specs, site prep, and common failure modes over call or WhatsApp. An on-site visit to our Surat office & stockyard is reserved for Master Distributors.